Digital Marketing

Search Engine Optimization (SEO)

  • Online visibility in non-paid (organic) search engine results
  • Results page based on keywords, the user’s location at the time of searching, and their browsing history
  • On-page SEO refers to the steps you take on your own website to boost your SEO
  • Off-page refers to the relationships you make and actions you take outside of your website to fuel SEO.

Search Engine Marketing (SEM)

  • With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads.
  • One example of SEM is pay-per-click advertising or PPC.
  • PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.

Social Media Marketing (SMM)

  • Social media marketing gives you increased exposure
  • Allows you to connect with your consumers in a more intimate way. And you can gain valuable customer feedback that allows you to improve your customer service, product, or service
  • Increase traffic or business on your social media channels is social media marketing

Email Marketing

  • Email marketing allows you to update your email subscribers on aregular basis about your company.
  • Email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.
  • The best email marketing campaigns involve a list of subscribers earned by your content and company, not paid for by your company.

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